Creative Swans designed and developed assets and executed a comprehensive digital communication for McKesson and the launch of its Paragon solution – designed to support product awareness, physician engagement, and sales outreach. The initiative focused on delivering consistent brand messaging across multiple customer touchpoints while equipping sales teams with effective marketing tools.
The project included the creation of branded HTML email campaigns, encompassing creative development, responsive design, coding, quality assurance testing, and deployment. A scalable communication system was established for both direct marketing initiatives and personalized outreach by national sales representatives, enabling targeted engagement with physicians, healthcare providers, and decision makers. The result was a cohesive campaign ecosystem that strengthened product visibility, streamlined communications, and supported the successful launch of the Paragon platform.