For RedHill Biopharma, Creative Swans developed integrated digital and marketing communications assets, designed to enhance engagement among both healthcare professionals and patients. The initiative focused on key product Talicia, improving the user experience across digital touchpoints while creating innovative marketing assets that supported product education, adherence, and brand awareness.
The engagement included the redesign of both the patient-facing and healthcare professional websites, delivering a modernized user experience, improved navigation, and enhanced accessibility to important product information. The digital ecosystem was further supported through the design, coding, testing, and deployment of branded HTML email campaigns created to strengthen ongoing marketing and engagement efforts.
To extend the brand beyond digital channels, a custom pill capsule-shaped die-cut leave-behind piece was conceptualized and developed as a memorable sales and educational tool for healthcare providers. Additionally, a user-friendly dosing reminder application was designed to support treatment adherence through an intuitive interface and simplified patient experience. Together, these initiatives created a cohesive multi-channel marketing platform that strengthened brand communication, increased engagement, and improved accessibility across patient and provider audiences.