For Zoetis, we designed a comprehensive suite of integrated marketing communications focused on elevating product awareness and improving engagement within the veterinary healthcare space. The initiative centered around TiterCHEK, translating complex product information into clear, compelling, and brand-aligned experiences across both digital and traditional marketing channels.
The engagement included the design of a branded Zoetis product website focused on enhancing user experience, improving navigation, and creating a streamlined digital resource for veterinary professionals. The website experience was strategically crafted to balance educational content, product messaging, and intuitive functionality.
Additional deliverables included direct mail brochures, pre-convention marketing materials, sales enablement tools, and print advertising campaigns designed to support veterinary professionals and sales teams. Each asset was developed with a focus on impactful copywriting, visual storytelling, and consistent brand execution.
The resulting campaign ecosystem created a cohesive experience across digital, print, and sales channels strengthening TiterCHEK product positioning, increasing audience engagement, and providing Zoetis with effective tools to communicate with veterinary audiences.